Pre-season madness takes center stage
It is July 26, 2026, which means we have officially reached the driest, most unhinged part of the football calendar. The transfer window is a constant stream of ridiculous rumors, and pre-season friendlies are being analyzed like the Champions League final. If you have spent your weekend scouring the internet for match streams, you know exactly what I am talking about.
We are right in the thick of the summer tune-ups where managers pretend results do not matter while fans lose their absolute minds over a 45-minute display from a teenager who will spend next season on loan in League Two. But hey, it is live football, so we consume it like starving men at a buffet.
Everton head to Bolton while Villa test themselves in Porto
Take Everton’s trip to face Bolton Wanderers, for instance. As covered by The Mirror's match preview, Sean Dyche takes his side to the Toughsheet Community Stadium for a good old-fashioned Lancashire workout. It is the exact kind of fixture designed to blow away the summer cobwebs, test hamstring durability, and give supporters a first look at squad depth before the real pressure begins.
Meanwhile, Unai Emery and Aston Villa are taking a somewhat pricier flight across Europe. Fresh off starting their pre-season campaign with consecutive victories, Villa travel to Portugal to face Porto. As detailed in The Mirror's guide to Porto vs Villa, Emery’s squad is looking to keep their winning streak alive against top-tier European opposition.
Reading too much into July football
Let us be real for a minute: drawing sweeping conclusions from pre-season matches is a dangerous game. Every single year, a team wins four straight friendly matches in July, their fans start talking about a top-four push, and by October 1st they are floating two points above the relegation zone. Conversely, if a Premier League side drops a 1-0 decision to a lower-league opponent while playing two entirely different lineups in each half, the pitchforks come out instantly.
Villa’s clash with Porto carries a bit more tactical intrigue than your average run-out. Emery is a manager who treats every single match like a chess grandmaster match, so seeing how Villa structure their press against a team of Porto’s quality will actually offer genuine clues for the upcoming campaign. For Everton, it is all about rhythm and fitness—getting heavy legs moving and making sure nobody pulls a groin chasing a long ball on a slippery pitch.
The long road to matchday one
At the end of the day, these summer matches are glorified fitness drills wrapped up in broadcast packages for football-starved supporters. Whether your club is cruising past European giants or grinding out a scoreless draw in Lancashire, remember the golden rule of July football: if your team wins, it is a statement of intent; if your team loses, it was just a fitness exercise anyway.